Development Countermeasures of printing industry i

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Countermeasures for the development of printing industry in a changing environment

in recent years, China's economy has begun to enter a new era of transforming its development mode. Changing the mode of development is not only the inevitable result and internal requirement of economic development and technological progress, but also a good opportunity for the printing industry to unswervingly promote reform to form and improve a mechanism conducive to scientific development in the face of multiple adverse factors such as China's sustained economic inflation, RMB appreciation, rising raw material prices and increased labor costs. The author believes that in the transformation of economic development mode, the development countermeasures of printing industry can focus on the following aspects

keep up with the trend and improve the competitiveness of printing enterprises

in the process of China's economic development mode being transformed from quantitative change to qualitative change, printing digitalization is the symbol of the competitiveness level of the modern printing industry in the 21st century, and it is to promote the transformation of printing enterprises and their product production from focusing on printing quality to focusing on the improvement of work efficiency under the premise of high quality, and the transformation of product services from function realization to value-added services, Management changes from process control to digital assets to realize the method of sustainable development of printing enterprises in which quality determines survival, efficiency determines development, management determines scale, and value-added determines benefits

as we all know, the current adverse factors such as China's inflation, the appreciation of the RMB, the rise in raw material prices and the increase in labor costs are only external factors that affect the health and sustainable development of printing enterprises. Quality, efficiency, cost and value-added are the fundamental factors for the survival and development of printing enterprises. Printing enterprises can reduce and eliminate these adverse factors and maintain the competitiveness of development only by adopting new digital technologies to continuously optimize data and improve details in accordance with international financial reporting standards, and implementing changes from the four levels of data flow, control flow, management flow and value-added flow

specifically, at the data flow level, printing enterprises must actively focus on the modern printing product chain, introduce and build advanced digital technology equipment and processes, express the data flow characteristics of digitalization of content, colorization of expression forms, and personalization of product structure, analyze the composition of product graphic data and its equipment working benchmark, optimize the methods in graphic editing and processing, and realize page content expression data The transmission and transformation of various process and management control data are smooth, reducing the redundancy of various operations

at the level of control flow, we must actively build a fully digital production process based on CTP, cip3/cip4 printing control system, and focus on the key to the application of new processes and new materials, as well as the key points of quality control and the bottlenecks in the production process. We must predict the data that needs to be compensated after printing, printing and prepress in the printing planning, Establish the control parameters of various quality control elements and process control points to achieve stable equipment benchmark, correct data transmission, and simple control

at the level of management flow, enterprises must build digital color management platform, digital production platform and ERP production management platform, face the integration of production organization, standardization of quality standards and digital characteristics of process control, and focus on the relationship and integration methods of various production factors, control factors, management factors and market factors based on product composition, so as to achieve quality assurance, efficiency optimization and cost reduction, Eliminate the time redundancy, cost redundancy and personnel redundancy in the production of printing products

at the level of value-added flow, we must innovate ideas, innovate content application methods, face the characteristics of digital content resourcefulness, cross media communication methods, and diversified product expression, take the content expressed by printed products as a resource for sustainable application, develop and utilize content resources in an all-round and deep level, and form a close combination of various media forms and advantageous content resources, It also integrates electronic media and network media to form a modern content industry expressed by new media, and realizes the cross media requirements of content through the digitization of content. It spreads and applies the foam granulation body, and provides users with diversified products that meet their different needs and forms

reduce redundancy and strengthen value-added service level

the core of enterprises is to create value and profits. Through advanced technology and management, we need quality, time and efficiency to promote the development and growth of printing enterprises. Facing the pressure of current inflation, RMB appreciation, raw material prices to get good performance, qualified plastic wood composite materials and labor costs, printing enterprises can increase benefits only by reducing all kinds of redundancy, and only by strengthening the level of value-added services can they find a blue ocean with greater profits. Printing enterprises can reduce redundancy from three aspects: reducing time redundancy, reducing cost redundancy and reducing personnel redundancy

reducing the time redundancy in the production process is the first element to improve the competitiveness of enterprises and their profits, that is, to maximize the efficiency of printing production and reduce operation time. To reduce time redundancy, first of all, we should start with technology, and control the whole production process through digital links between printing factory employees, computers and users, so as to speed up production and increase the number of processes. Secondly, we should start with management, that is, through the management information system (erp/mis) of printing work tickets, we can realize the digital import, processing, proofing, CTP direct plate making, printing process control and post press processing of user graphic documents, and reduce the operation time of each live part and the waiting time between work procedures to a minimum. For example, CTP technology is applied to integrate the whole production process from prepress to printing and post printing. The application of color management, digital workflow and the production technology process extended to the distribution and sales links will integrate the printing business and business system into a digitally controlled information system, so as to complete the most tasks related to the model and function of the experimental machine in the least time

reducing cost redundancy is the second element to improve the competitiveness of enterprises and their profits, that is, the profits of enterprises come from both increasing income and reducing costs. To reduce cost redundancy, first of all, on the basis of meeting the expectations of users, by providing users with all-round services including product design support, product cost analysis, production process control, operation method optimization, waste recycling and so on, a systematic solution for users' products is established to minimize the cost of each link. The second is to integrate internal and external effective resources, improve the level of quality control, and constantly apply new technologies to reduce operating procedures, improve unit operating efficiency, and reduce operating material consumption. If CTP technology is applied to integrate CTF and plate printing, both material cost and personnel cost will be effectively reduced

reducing staff redundancy is the third element to improve the competitiveness and profits of enterprises, that is, an important magic weapon for enterprises to reduce staff and increase efficiency. Reducing staff redundancy not only comes from the direct internal requirements of the enterprise caused by the high-speed printing equipment and the high-quality printing quality in the digitalization of printing, but also from the external market requirements of the enterprise to maintain the technical continuity, ensure the stability of experienced operators and improve the core competitiveness. A perfect digital environment can not only establish the electronic connection between printing enterprises and upstream printing buyers, but also continuously optimize and reconstruct the structure of employees, give full play to the maximum value of employees, and most effectively reduce redundant personnel. For example, applying dam technology can improve the work efficiency of employees by 25% - 40%

product value-added service is a new strategy for printing enterprises to improve their competitiveness and profitability. It includes not only printing enterprises using certain ways to increase the added value of products or processing prices, but also printing suppliers providing value-added means for printing enterprises by adding special devices or special services. In short, value-added services refer to the goal of price rise or price rise through some changes in the appearance or connotation of products. The core of printing value-added is to increase the price of products through the improvement of printing product quality, function increase or product originality, and make end customers willing to accept and pay. For printing enterprises rooted in the market, differentiated competition is the key to sustainable development and competitive advantage. As long as printing enterprises can meet the expectations of highlighting differences and advantages, form advantages and characteristics, they will definitely try, actively promote high-quality and high-priced products preferred by end customers, and create an atmosphere and trend that they don't care about price if they like them. At present, the hot creative industry jointly built by printing enterprises and the cultural and creative industry is an example. Printing enterprises are certainly willing to produce high-priced products with more personality, higher quality and more aesthetics that make printing buyers happy

in short, in the 21st century, a new era full of experience, interaction and marketing, the change of the external environment of printing enterprises will be an eternal theme, which can only be left to nature. Only by relying on new technologies, new materials and new methods, can printing enterprises be full of vitality, realize continuous value-added and hierarchical development, and get out of the current vicious circle of low profit and vicious competition through the scarcity of technology and products, so as to reflect the real value of enterprises

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